Michelle Ubben is Partner and President at Sachs Media.

Stories by Michelle Ubben

•	National Suicide Crisis Demands Strategic Communication  (Crisis Communications) Tue., Jan. 16, 2024 How the skills of crisis communicators can play a key role in suicide prevention.

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Lessons Learned: COVID and Long-Term Care Facilities (Crisis Communications) Thu., Jan. 7, 2021 Perhaps no industry has borne the brunt of the COVID-19 pandemic worse than the nation’s long-term care facilities. And yet, in the months since, they’ve been able to pivot from the crisis and turn things around.

•	When the Shift Hits the Fan (Crisis Communications) Fri., Jan. 18, 2019 The digital world has changed the ways a crisis can originate, how quickly the damage can occur and spread and how long it can last. (1 reader comment)

•	Record Low Unemployment Tightens Race for Talent (PR Firms) Thu., Jun. 7, 2018 The flipside of a robust economy and record low unemployment means there too many open jobs in PR and not enough workers, especially qualified workers, to fill them. (1 reader comment)

•	Four Keys to Effective Communication (Healthcare PR) Fri., Oct. 7, 2016 The healthcare industry is evolving rapidly, and as this landscape changes, communications strategies that keep up with the pace of this change and resonate with target audiences are more important than ever.